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CLIENT NEED /
AATC has built a successful model for accelerating technology, and companies are truly taking their innovations to market faster here. AATC wanted a platform to attract other innovators from around the world to bring their innovations to Edmonton and grow their business here.
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APPROACH /
Through interviews and discussions with key members of AATC, we were able to build a timeline of events that led to its creation and initial success. These stories showed us how an economic recession, cooperative spirit, and innovative thinking brought together a unique team of risk-takers and leaders who can never be replicated elsewhere. We wanted to capture and tell these stories through film.
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INSIGHT /
Like attracts like. AATC wants to attract companies who are genuinely driven to transform the industry. In order to motivate them to relocate to a city they’ve likely never heard of, we needed to show them that their community already exists - and it is here in Edmonton.
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OUTCOME /
We created a mini-documentary that weaves the origin story of AATC together through the individual stories of some of its key players, including its founding partners. The film gives viewers a glimpse into the personalities that make up this community, and highlights why AATC is such a special place for innovation.
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PROJECT TEAM
Smooth Pursuit: Creative Strategy & Direction,
Art Direction, Film, Editing
Bad Films: Film, Sound, Voiceover